Terms and Conditions

What this site is

This is my personal website. It has pages about me and my work, and a blog where I share what I have learned about SEO and digital marketing. How I handle your data is explained in the Privacy Policy.

General information, not advice

Everything here is general information and my personal opinion. It is not professional advice tailored to your business, and it may not suit your situation. Articles reflect what I knew on the date they were published, and search engines change often, so something that was true then may not be now.

Before you change anything on your own website because of something you read here, think it through and, where it matters, take a backup or ask someone who can look at your setup.

No guarantees about results

SEO depends on many things I don’t control, including the decisions search engines make. Nothing on this site promises rankings, traffic, leads or revenue. When I mention a result from a past project, that is what happened in that case, not a prediction for yours.

Working with me

If you hire me, paid client work is governed by a separate agreement between us. These terms don’t replace it. Sending a message through the contact form doesn’t create a client relationship or an obligation for either of us.

Who owns what

Unless it says otherwise, the text and images on this site belong to me. You are welcome to quote a short passage as long as you link back to the original page. Please don’t copy whole articles, republish them or present them as your own. If you would like to use more, ask me first.

Names, logos and screenshots of other companies’ products belong to those companies. I show them to explain how a tool works, not to suggest any connection.

Using the site fairly

Please use the site the way it is meant to be used. That means no attempts to break it, overload it or get into parts you aren’t meant to see, and no spam or abuse through the contact form.

Links to other sites

I link to other websites, such as LinkedIn, X and the tools I mention in articles, because I think they are useful or relevant. A link is not an endorsement. Those sites are run by other people, and I’m not responsible for their content, their products or how they treat your data.

The site is provided “as is”

I do my best to keep the site accurate and available, but it is provided “as is” and “as available”. I can’t promise that it will always be online, free of errors or up to date.

Limits on my liability

To the extent the law allows, I’m not liable for any loss or damage that comes from using this site or relying on its content. That includes lost traffic, rankings, sales or income. Nothing in these terms takes away any right you have by law that cannot be excluded.

Changes to these terms

I may update these terms from time to time. The date at the top shows the latest version, and if you keep using the site after a change, you accept the updated terms.

Questions

If anything here is unclear, send me a note through the contact form or on LinkedIn.